Building the Bedrock of Trust...
Building the Bedrock of Trust,
In the eight years that we have published this annual trend book, one theme has been consistent — the role of trust in society. We examined it explicitly in our 2013 inaugural trend report and again in 2017. As we look to 2020, trust remains a dominant theme on the consumer front.
Trust in institutions and brands is declining, and our examination of loneliness suggests that many people feel they lack trusting relationships with peers, too. Without the bedrock of trust, people feel increased anxiety — 65 percent of our respondents globally say they feel overwhelmed by the changes they see taking place in the world.
As people grapple with these feelings, they’re wrestling with accountability, too — who they are, how they should behave, and what they expect from peers and brands.
Ford Motor Company is at a pivotal time in our 117-year history. We are taking bold steps forward to serve our customers, communities, and the planet better than ever before. As we move into unchartered territory, we recognize trust is integral if we are to move forward, together.
Enjoy. Sheryl Connelly
Energy Economy